Wolfy
Wolfy's reports
Expert-designed reports you can run in one click, no prompting required.
Beyond free-form chat, Wolfy includes a library of reports built by PPC experts. Pick one from Popular reports on the Wolfy home, or browse them all with Browse all reports there or the Reports button in the message box, and Wolfy generates it for your focus account in seconds.
Every report works on every plan, including free access. Reports need an active project with a connected Google Ads account (see Your focus account).
Example of the popular reports on the Wolfy home
Popular reports
Browse all reportsLast month's performance with KPIs, highlights, audits (negative keywords, budgets, change events) and MoM or YoY comparison.
Search terms (Search + PMax) with enough traffic but no conversions, identifying wasted spend.
Campaign x month view over the last 12 months to surface creeping deterioration in Search, Shopping and PMax.
Analyses RSA headlines/descriptions and extension assets, surfacing top and underperforming copy patterns with recommendations.
Performance
| Report | What it shows |
|---|---|
| Monthly client report | Last month's KPIs, highlights and audits (negative keywords, budgets, change events), with month-over-month or year-over-year comparison. The most popular report by far. |
| Blind spot analysis | A campaign-by-month view over the last 12 months that surfaces creeping deterioration in Search, Shopping and Performance Max. |
| Performance Labelizer | Segments your products by ROAS performance so you know which segments to scale and which to exclude. |
Optimization
| Report | What it shows |
|---|---|
| Quality score analysis | Keyword Quality Score components (ad relevance, landing page experience, expected CTR), with campaign-level priorities. |
| Match type analysis | Compares broad, phrase and exact match performance to reveal budget leaks, precision opportunities and bid strategy adjustments. |
| Wasted ad spend analysis | Search terms (Search and Performance Max) with enough traffic but no conversions, so you can plug budget leaks. You can choose to exclude branded or exact-match terms. |
Search strategy
| Report | What it shows |
|---|---|
| Short tail vs. long tail analysis | Compares short-tail and long-tail search term performance to show conversion and ROAS opportunities for your queries. |
| Competitive analysis (search terms) | Finds search terms with competitor intent and the performance gaps around them, for conquesting and defensive actions. |
Audience & creative
| Report | What it shows |
|---|---|
| Ad copy analysis | Your RSA headlines and descriptions and your extension assets, surfacing top and underperforming copy with recommendations. |
| Audience analysis report | Which audience segments perform best across campaigns, and where the optimization opportunities are. |
Custom reports
If none of these fit, write your own template under Custom reports in the same report picker and reuse it on any account. Custom reports work on every plan. See Custom reports. To have a report arrive on a schedule instead of running it by hand, see Scheduling reports; scheduled reports need a Flowboost subscription.
Exporting to Google Sheets
For data-heavy reports like Blind spot analysis and the Performance Labelizer, you can ask Wolfy to export the full dataset to a Google Sheet, handy for sharing or for bulk edits.
Common questions
The Reports button is greyed out. Reports need a focus account. Switch to (or add) a project with a connected Google Ads account via the Organisation ▸ Project switcher in the header. See Your focus account.
Can I still get a custom analysis? Absolutely, reports cover common needs, but you can always just ask Wolfy directly in chat for anything else.