Reports
The report catalog
Browse and generate Wolfy's built-in report types from the Generate report dialog.
The on-demand "Generate report" picker in Flowboost mirrors the exact same report types Wolfy offers in chat, under the same names, so a report you generate here reads identically to one you'd ask Wolfy for directly. Search covers names and descriptions, and the side menu filters by category. A few examples:
- Monthly client report: last month's performance with KPIs, highlights and audits (negative keywords, budgets, change events), compared month over month or year over year.
- Blind spot analysis: a campaign x month view over the last 12 months, built to surface creeping deterioration in Search, Shopping and PMax before it becomes a real problem.
- Quality score analysis: breaks down keyword quality score components (ad relevance, landing page experience, expected CTR) with campaign-level priorities.
One report type, Performance Labelizer, is chat-only: it reads the results of an already completed Labelizer run. If you want to run the Labelizer on-demand, open Labelizer in the sidebar.
Example of the generate report dialog
Performance
- Monthly client reportLast month's performance with KPIs, highlights and audits, compared month over month or year over year.
- Blind spot analysisA campaign x month view over the last 12 months, built to surface creeping deterioration.
Optimization
- Quality score analysisBreaks down keyword quality score components with campaign-level priorities.
Don't see a report type that matches how you like to report? Build your own with Custom reports instead.