Docs

Everything you need to get the most out of Flowboost.

Getting started

Set up your organisation, connect an ad channel and find your way around Flowboost.

Organisations & projects

How organisations, members, projects and Google connections fit together.

Wolfy

Ask Wolfy about your Google Ads accounts and get more out of its answers.

Labelizer

Bucket your Shopping products by performance and write the result back to Merchant Center.

Labelizer

Automatically label and enrich Merchant Center product feeds.

Before you set up Labelizer

Before creating a Labelizer project, make sure the organisation has the right Google connection and Google Ads account.

Set up Labelizer for the first time

Create a Labelizer project when you want Flowboost to label products for a specific Google Ads account.

Run Labelizer and review results

After a Labelizer project is configured, you can run it manually or let it run on a schedule.

Understand Labelizer buckets and results

Labelizer groups products into performance buckets so you can quickly see which products are above, near, or below target.

How Labelizer decides each bucket

The exact rules Labelizer applies to every product, the thresholds behind them and how your settings change the outcome.

Why Labelizer did not update custom labels

If Labelizer runs but custom labels are not updated in Merchant Center, the cause is usually access, feed setup, or product matching.

Using your Labelizer labels in Google Ads

What Labelizer writes to your product feed, where to find it and how to use it.

Segment your Google Ads campaigns with Labelizer buckets

Use your custom labels to structure campaigns and direct budget to the products that earn it.

Change Labelizer settings after setup

Adjust a Labelizer project after setup when your target, account structure, feed filters, or schedule changes.

Activate, deactivate, or delete a Labelizer project

Stop scheduled Labelizer runs, start them again, or remove a project you no longer need.

Labelizer FAQ

Answers to the most common questions about running Labelizer.

Reports

Generate, schedule, edit and export Google Ads reports written by Wolfy.

Automations

Scheduled checks and changes Flowboost runs against a Google Ads account for you.

ChatGPT Ads

Connect a ChatGPT Ads account, build campaigns and keep synced campaigns healthy.

Free resources

Scripts, columns and tools that are free to use, with no connected account needed.

Google Ads scripts

Standalone scripts you install in your own Google Ads account.

Product Labelizer script

A standalone Google Ads script that buckets products by performance. Not the in-app Labelizer feature — see the Labelizer category for that.

Price Labelizer script

A standalone Google Ads script comparing your product prices to Merchant Center benchmark data. Not the in-app Labelizer feature.

Keyword Labelizer script

A standalone Google Ads script that buckets keywords and search terms by performance. Not the in-app Labelizer feature.

MCC Enhanced CPC Checker script

Find all active campaigns that still use Enhanced CPC bidding across your Google Ads Manager Account.

Weighted QS average per campaign experiment

Track how a Google Ads experiment impacts Quality Score for a single campaign over time.

Moving averages dashboard

Track stable performance trends of your campaigns in a clear dashboard.

Receive an email if spend is getting too high

Get an automatic email when your Google Ads spend is close to last month.

Campaign Search Term Filter

Keep your brand campaigns clean by blocking unwanted search terms, while letting good queries keep running.

Performing Queries Addition

Automatically turn strong search queries into new Google Ads keywords.

Exclude queries based on queryString

Filter and exclude unwanted search terms from your Google Ads campaigns.

Black Friday Recommendations

Get data-driven Black Friday budget and seasonality suggestions in a clear Google Sheet.

CPC bucket and heatmap script

Find the CPC level where your Google Ads campaigns stop being profitable.

Match type precisions

Keep your search traffic relevant and protect your budget.

Auto-scale with budget utilization

Automatically increase or decrease your Google Ads budgets based on performance and spend potential.

Link Checker Report - MCC

Automatically find broken landing pages across all your Google Ads accounts.

PMax Channel Distribution Alert

Track how your Performance Max spend shifts between Search, Shopping, Display and Video.

Shopping Product Alert

Get an email when advertised Shopping products are disapproved, limited, or out of stock in Merchant Center.

Fetch Google Shopping Feeds

Request fresh fetches for your file-based Merchant Center data sources and log every outcome in a Google Sheet.

Billing & support

Plans, invoices, free access and how to reach the Flowboost team.