Seasonality Recommendations
This free script helps you plan seasonal budget changes by comparing campaign performance across seasonal periods and generating recommendations for seasonality…
Price
Free
Downloads
576
Versions
2
Created
11/13/2025
About This Script
This free script helps you plan seasonal budget changes by comparing campaign performance across seasonal periods and generating recommendations for seasonality adjustments and daily budget optimization.
It analyzes performance across periods such as before Black Friday, pre-Black Friday, Black Friday, and post-Black Friday. The latest version can also separate brand and non-brand performance across Search, Shopping, and Performance Max campaigns.
It is designed for seasonal planning and reporting, giving you recommendations to review before making campaign changes.
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Free Versions
Version 2.0
Version 2.0 includes several updates compared to previous versions.
- Brand and non-brand performance split
- Search, Shopping, and Performance Max campaign support
- Rebuilt spreadsheet output
Version 1.0
Experience version 1.0 of this script.
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