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Wasted Ad Spend Report

A new report finds the search terms that cost you clicks without converting. Wolfy also asks for your goals once per account and uses them in every answer.

The Wasted Ad Spend report lists the Search and Performance Max search terms that get clicks but no conversions, so you know which negatives to add first. Leave out brand terms or exact matches if you only want the surprises.

Report picker with categories, including Monthly client report and Wasted ad spend analysis

Wolfy knows your goals

The first time you open an account, Wolfy asks for your brand terms, your goal (ROAS or CPA) and its target, your main conversion actions and your conversion delay. It uses them in every answer and report after that, and you can change them in the account settings.

Work as a team

Share your Google Ads accounts with your team instead of connecting them person by person. Invite teammates by email, and resend or cancel an invitation when you need to.