# Your focus account

> The focus account tells Wolfy which Google Ads account to analyze in a chat, resolved from your active project.

Before Wolfy can run account-level analysis or reports, it needs to know which account you're asking about. That's your **focus account**.

## Where your focus account comes from

Your focus account isn't picked inside the chat. It's resolved automatically from the **project**
you currently have selected, using the **Organisation ▸ Project** switcher in the header (the
same switcher used across Flowboost, not just Wolfy). Each project maps to one connected Google
Ads account, so selecting a project is what selects the account Wolfy analyzes.

Once a project with a connected account is active, the chat placeholder updates to "Ask anything
about [Account Name]" and you're ready to ask account-specific questions or run reports.

## Switching accounts means switching your project

There's no per-chat focus account picker to manage and nothing to lock: switch to a different Google Ads
account by switching your **project** in the header switcher, not by starting a new chat. Any chat
you have open, or start next, follows whichever project is currently active.

Starting a fresh chat per topic is still a good habit for keeping conversations focused and your
monthly usage efficient, just not required for switching accounts.

## Comparing multiple accounts

To compare your focus account against other accounts in your organisation, click the account chip
in the message box (it shows your focus account's name) to open **Comparison accounts**, and pick
up to four accounts. This is useful for benchmarking performance across clients. Comparison
accounts need a Flowboost subscription, so on free access Wolfy answers about your focus account
only. See
[Wolfy for agencies: managing multiple clients](/docs/wolfy/wolfy-for-agencies-managing-multiple-clients).

## Common questions

**I don't see an account I expect.** New Google Ads accounts show up once they're connected to a project in Flowboost, not automatically. Open the **Projects** page from the project switcher in the header and connect the account there. See [Add and manage projects](/docs/organisations/add-and-manage-projects).

**Why is the "Reports" or "Context" button greyed out?** Those buttons need an active project with a connected Google Ads account. Switch to (or add) one via the Organisation ▸ Project switcher and they'll unlock.