# Character Count Tool

> Optimize text length for both SEO and SEA.

When you paste any text into the tool, it immediately shows the total number of characters, the
total number of words, how many times a chosen word or phrase appears and whether the text fits
within SEO and Google Ads limits. This makes it easy to write content that fits the exact
constraints of search engines and ad formats.

## SEO-focused analysis

For SEO, Google doesn't measure limits by characters alone, it uses pixel width. This tool
calculates the approximate pixel width of your text to show whether your title tag (max ~512px) and
meta description (max ~920px) fit within recommended limits. Because letters vary in width (e.g.,
_i_ vs _w_), the pixel-based check offers a far more accurate preview than simple character
counting.

## Google Ads limits

The tool also checks your text against strict Google Ads character requirements:

- **Headlines**: 30 characters
- **Descriptions**: 90 characters
- **Paths**: 15 characters

It also accounts for CJK characters (Chinese, Japanese, Korean), counting each as two characters,
matching how Google measures them.

## Additional options

- Analyze occurrences of a specific word or phrase.
- Occurrence counting is case-sensitive and includes partial matches.
- Instant feedback on whether you're within limit or over.

## When to use it

The Character Count Tool is ideal for writing SEO-optimized titles and descriptions, preparing
Google Ads headlines and descriptions, checking consistency across large ad copy batches, ensuring
multilingual text complies with Google's counting rules and validating content before publishing
or uploading. A simple but essential tool for any marketer who wants to get content right the first
time.