# Before you set up Labelizer

> Before creating a Labelizer project, make sure the organisation has the right Google connection and Google Ads account.

[Labelizer](/docs/labelizer/labelizer) works per Google Ads account. Each Labelizer project belongs
to one Flowboost project (and the Google Ads account connected to it) and keeps its own setup,
schedule, runs and results. You can run multiple Labelizer projects across multiple Flowboost
projects.

## What you need

Before setup, you need:

- Access to the correct organisation.
- A connected Google Ads integration.
- At least one Flowboost project with a Google Ads account connected.
- Merchant Center access if you want Labelizer to write labels back to a product feed.
- A target metric, such as ROAS or CPA.
- A custom label slot you can use for Labelizer output.
- An active Flowboost subscription to activate live label syncing. You can configure and preview a
  project without one, but activation that syncs labels to Merchant Center requires an active
  subscription.

## Choose the right organisation

Labelizer requires a selected organisation. If no organisation is selected, you will see a locked
page instead of your projects.

Check the organisation selector before starting. If the wrong organisation is selected, you may
not see the right Google Ads accounts or existing Labelizer projects.

## Connect Google first

Open Settings > Organisation settings > Integrations and connect Google.

After connecting, open the Projects page (click the Project selector at the top of the app) and add
a project with the Google Ads account you want to use.

## Decide how products should be labelled

Labelizer groups products into buckets such as Over-index, Index, Near-index, Under-index and No
index, using the settings you pick here. See
[How Labelizer decides each bucket](/docs/labelizer/how-labelizer-decides-each-bucket) if you want to
know what each setting does before you choose a value.

Before setup, decide:

- Whether you want to use ROAS or CPA.
- The target value.
- The date range.
- Any conversion lag.
- Which conversion actions should count.
- Whether specific brands, product types, feed labels or countries should be included.

## Merchant Center setup

If you want Labelizer to sync labels back to Merchant Center, make sure the Google user has the
right Merchant Center access.

If you only want to review results in Flowboost first, you can [set up
Labelizer](/docs/labelizer/set-up-labelizer-for-the-first-time) without enabling feed sync
immediately.