# Plans and billing

> How Flowboost pricing follows your Google Ads spend, what free access includes and where to manage your subscription and invoices.

One Flowboost subscription covers the whole platform, including Wolfy. There is no separate purchase
per tool. What you pay is set by how much your organisation spends in Google Ads, not by how many
seats or features you use.

## How pricing is calculated

Flowboost adds up the Google Ads spend of **every account connected to your organisation** over the
last 30 days, and places you in the matching price tier. That total is what the headline figure on
the plan page shows, so an organisation with several connected accounts is priced on their combined
spend, not on the largest one.

Two things follow from this:

- The window rolls. As your spend moves, the tier that applies to you moves with it.
- Moving up a tier is not instant. When your spend crosses into a more expensive bracket, Flowboost
  waits three days before applying the new price, so a single unusual day does not change your bill.
  A tier change that is already scheduled is shown on the plan page.

On your [plan page](/settings/organisation/plan) you can open the spend breakdown to see the
per-account figures behind the total, so the number your price is based on can be checked rather
than taken on trust.

## Free access

Free access has no time limit, no countdown and **no ad spend limit**. You can keep an organisation
on it for as long as you like, whatever you spend.

This is worth stating plainly because the smallest tier is often read as a ceiling. It is not.
Tier thresholds only decide _which price applies once you subscribe_; the lowest one is simply the
point below which no cheaper tier exists. Crossing it does not revoke anything.

The public pricing page and your organisation’s plan page compare Free and paid access side by side.
Wolfy’s paid allowance is shown relative to the current Free allowance. Analysis uses that allowance
according to the work involved, rather than a fixed number of messages.

Free covers:

- Performance dashboards.
- A monthly Wolfy AI allowance.
- Exploration access to all tools.
- Unlimited accounts and users.
- Google Ads scripts and custom columns.
- Marketing tools.

What free does not include is **live actions**: the steps where Flowboost writes back to a connected
account. Writing Labelizer labels to Merchant Center and creating ChatGPT Ads campaigns both need a
plan. Those controls stay visible so you can see what they do, but they are locked until the
organisation has paid access.

A plan adds Google Ads Automations, managed Labelizer, direct integration connections, ChatGPT Ads
Autopilot campaigns, the paid Wolfy allowance and scheduled reports.
See [Flowboost pricing](/pricing) for the current list.

## Choose a spend tier

Your plan page shows your current subscription separately from the tier you are exploring.
Use **Covered ad spend** to choose a tier. The monthly price beside it updates without changing
your subscription. Tiers below your current plan or rolling spend are unavailable.

On Free, choose **Activate paid access** to continue to checkout. Organisation owners and admins
can choose **Review upgrade** on a paid plan, check the new price and coverage, then confirm the
change. A tier change that is already scheduled shows its effective date or billing period and
the old and new monthly prices.

## Custom plans

If your 30-day spend goes past the highest standard tier, Flowboost flags the organisation as
needing a custom plan and the team gets in touch. Your live actions keep working while that is
arranged, so nothing stops mid-flight. [Contact support](/docs/billing/contact-support)
if you also want the team to run the account with you.

## Manage your subscription and invoices

Go to [Plans & billing](/settings/organisation/billing) to:

- See which plan the organisation is on and what it includes.
- Open the billing portal to change your payment details or cancel.
- Browse past invoices, filtered by year.

Organisation owners and admins can open the billing portal. It opens on the subscription owner's
billing account. Members do not see Plans & billing, so ask an organisation owner or admin instead.

The plan page itself is open to every organisation member, but the billing detail on it (the
per-account spend breakdown, Google Ads customer IDs and scheduled tier changes) is limited to
members who can manage the organisation, the same permission the billing portal uses.

## Related

- [How free access works](/docs/getting-started/free-access)
- [What is an organisation?](/docs/organisations/what-is-an-organisation)
- [Contact support](/docs/billing/contact-support)