# Search terms spending without converting alert

> Find the searches that cost at least an amount you set without bringing in a single conversion.

Some searches keep getting clicks and never turn into a sale or a lead. Each click is small, so
they are easy to miss, but over a month they add up. This alert finds those searches and emails you
a list, most expensive first.

## How it decides

Each run reads the search terms report over your chosen date range, ending yesterday. A search is
reported when, within one campaign, it meets **both** of these:

- It cost at least the **Minimum cost** you set, in the account currency.
- It brought in no conversions at all. A fraction of a conversion counts as a conversion, so a
  search with 0.2 conversions from data driven attribution is spared.

**Minimum clicks** comes on top of that, so a single expensive click is not taken for a pattern.

A search is judged on its total across the whole campaign, so a conversion in any of the
campaign's ad groups spares it. Today is left out because today's clicks have had no time to
convert yet.

A good **Minimum cost** is about what you are willing to pay for one conversion. A search that has
cost that much without one is unlikely to start paying off.

## What it skips

- **Searches you already acted on.** A search already added as a keyword or already excluded is
  left out.
- **Searches a campaign negative keyword already blocks.**

Whether a search matches one of your keywords plays no part. A search that matches a keyword
perfectly is still reported if it never converts.

## What you get

The run report lists each search with its campaign, cost and clicks. You get an email when a search
shows up that was not in the last alert, so a search that keeps bleeding does not email you every
day.

The alert does not change your account. To stop paying for a search, add it as a negative keyword
in Google Ads.

## Settings

**Filters** restricts the alert to campaigns and ad groups whose name contains some text. Leave them
empty to include everything.

**Date range** sets how many days of search term history each run reads. A longer range gives a
search more time to convert before it is reported.

**Thresholds** holds the minimum cost and the minimum clicks.