# Products spending without converting alert

> Find the Shopping and Performance Max products that cost money without bringing in a single conversion.

In a large catalog a handful of products can take a real share of the budget without ever
selling. This alert finds them and emails you a list, most expensive first.

## How it decides

Each run reads what your Shopping and Performance Max campaigns spent per product over your chosen
date range, ending yesterday. A product is reported when it meets **both** of these:

- It cost at least the **Minimum cost** you set, in the account currency.
- It brought in no conversions at all. A fraction of a conversion counts as a conversion.

**Minimum clicks** comes on top of that, so a product with one or two expensive clicks is not
reported.

A product is judged on its total across every campaign that advertised it. A product that sold in
one campaign is not reported, even if another campaign spent on it without a sale.

## What you get

The run report lists each product with its title, ID, cost, clicks and the campaigns that spent on
it. You get an email when a product shows up that was not in the last alert, so a product that keeps
bleeding does not email you every day.

The alert does not change your account. To stop advertising a product, exclude it in Google Ads,
for example with a custom label and a listing group filter.

## Settings

**Filters** restricts the alert to campaigns whose name contains some text. Leave it empty to
include every Shopping and Performance Max campaign.

**Date range** sets how many days of product history each run reads.

**Thresholds** holds the minimum cost and the minimum clicks. A good minimum cost is about what you
are willing to pay for one sale.